Learn more. Use your own judgement. Assess how these products match the scenarios you envision. And see how Know It, Trust It, Keep It leads to wiser purchases. All because they MADE THE GRADETM
Suitability starts with understanding the reason to purchase it. Well beyond the enthusiasm of the moment or even the brand's reputation; however stellar.
Be quick to put a product to the test. Slower to rely upon it. Even slower still to trust and recommend it to others.
Hopes and dreams are connected to better decisions about what to buy in the first place. Then to the what, how, when, and where.
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